Your Web Site Is Your Internet Store
This Means Your Web Pages Are Your Products...
Make each page of content worthy of your business.
The vast majority of your site's pages are vital because each page of your site has an opportunity to be indexed by the search engines. This is Google in the UK, because it has about a 90% hold on search activity. In the States it's 61%. You may maximise the chance of a page being indexed if you can show Google that you've put thought and rigour into your page content. What this actually means is producing a page that is providing plenty of unique and engaging content. If a page on your site is not indexed, you have not been able to impress Google enough for it to consider your page worthy of being included in their index. What this mean is, they don't think its good enough to be viewed by their customers.
Learn From Your Competition
You can learn a lot about what could be lacking with your website page by having a quick look at your competitor's sites. The general standard of the pages that you visit will tell you about the standards you will want to attain and exceed, if your budget and time allows.
Your Message
A clear message delivered adequately is much better than a poor message delivered with bells and whistles! Having a look at your competitor's sites will assist you in determining how well you'll need to deliver your message. Ensure you are clear about what you will be saying and what you'll be asking your audience to do. Think carefully about what words, pictures and even video would make a visitor purchase from you instead of one of your competitors. When you are clear about your message only then are you able to produce the content.
Your Page Is Your Display Product
Even if you are a service business you still need to treat each page of your web site as if you're going to place it on a shelf for possible buyers to look at. If the product you place on a shelf looks shabby no one will buy it. If the product doesn't give enough detail it's a similar thing.
The Factors That Are Important To Google
There aren't any mysteries to what Google pays attention to and uses. If you do not pay attention to these elements the probabilities of your page being indexed are virtually nil. If your page is not indexed it'll NEVER be served up on a search engine results page (SERP). This list contains all the on-page SEO elements that make up a web page. Some are not seen by the human eye but they are checked by the search engine crawlers and are therefore vitally important.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is helpful if the URL contains words that have meaning. If it does it'll have meaning to a search engine crawler. This is a helpful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' because it gives an idea about what the subject of the destination page is about. 'www.wd4t.com/node/88' isn't helpful yet it's the same page address as the one above, however it is the raw page address. If you have control over your page addressing you must ensure the address makes sense to a human and that it reflects what a human being and a crawler will find when they visit the page.
Page Title - Times Have Changed
Just like the URL the Page Title is vital and it is very definitely an element that influences how well a page will rank. The Page Title is what appears in the tab of the browser. What you need to incorporate in your page title are words you would like your page to be famous for but at the very same time you do not want to use the same sequence of words on multiple pages. It is crucial you avoid duplicate page titles. Google does exclude pages from its index if it feels multiple pages of a site are the same.
H1 Tag - Think Of It As Heading 1
H1 implies to a search engine the main title of the content they are crawling. To the human visitor it's the main heading. It should provide the reader of the page a clear notion of what the content of the page is all about.
Meta Description - Your Advert
This is unquestionably one of the most overlooked elements and yet it's one of the most vital. It is what Google will serve up if it thinks your content is worthy of showing in search results. It must be written with a call to action. If you don't write a Meta Description Google will choose for you what it will show and this is generally not advisable.
Image File Names And Attributes
Search engines cannot translate what an image is about, they only know there is an image in place. The file name you give to an image helps a search engine determine what the image is about. In addition to this the search engines check the alt tag and the title tag fields that may be associated with images. These fields give further opportunities to tell a search engine what they should index a page for.
Word Count - Less Is Not More
It's a fine line between having too many words and having too few words. People are often put off by having to read too much , however , they'll leave your page if they can't find enough information. What is clear is that Google does not like pages that are light on words. It's vital to organise the words in a fashion that both keeps the reader engaged and satisfies Google in terms of word count.
Conclusion - Make It Good, Make It Count
In summary, as a web site owner you should regard your site pages like you would products you are placing on display. If your products look unappealing you can not expect prospects to have any interest in them. The same is true for the search engines.
If you would like your website pages to be indexed you have to ensure you feed the search engines with what they are searching for from content. If you want your site pages to be respected by visitors you have got to make sure they can see that you've put some effort into producing quality content.
Make each page of content worthy of your business.
The vast majority of your site's pages are vital because each page of your site has an opportunity to be indexed by the search engines. This is Google in the UK, because it has about a 90% hold on search activity. In the States it's 61%. You may maximise the chance of a page being indexed if you can show Google that you've put thought and rigour into your page content. What this actually means is producing a page that is providing plenty of unique and engaging content. If a page on your site is not indexed, you have not been able to impress Google enough for it to consider your page worthy of being included in their index. What this mean is, they don't think its good enough to be viewed by their customers.
Learn From Your Competition
You can learn a lot about what could be lacking with your website page by having a quick look at your competitor's sites. The general standard of the pages that you visit will tell you about the standards you will want to attain and exceed, if your budget and time allows.
Your Message
A clear message delivered adequately is much better than a poor message delivered with bells and whistles! Having a look at your competitor's sites will assist you in determining how well you'll need to deliver your message. Ensure you are clear about what you will be saying and what you'll be asking your audience to do. Think carefully about what words, pictures and even video would make a visitor purchase from you instead of one of your competitors. When you are clear about your message only then are you able to produce the content.
Your Page Is Your Display Product
Even if you are a service business you still need to treat each page of your web site as if you're going to place it on a shelf for possible buyers to look at. If the product you place on a shelf looks shabby no one will buy it. If the product doesn't give enough detail it's a similar thing.
The Factors That Are Important To Google
There aren't any mysteries to what Google pays attention to and uses. If you do not pay attention to these elements the probabilities of your page being indexed are virtually nil. If your page is not indexed it'll NEVER be served up on a search engine results page (SERP). This list contains all the on-page SEO elements that make up a web page. Some are not seen by the human eye but they are checked by the search engine crawlers and are therefore vitally important.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is helpful if the URL contains words that have meaning. If it does it'll have meaning to a search engine crawler. This is a helpful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' because it gives an idea about what the subject of the destination page is about. 'www.wd4t.com/node/88' isn't helpful yet it's the same page address as the one above, however it is the raw page address. If you have control over your page addressing you must ensure the address makes sense to a human and that it reflects what a human being and a crawler will find when they visit the page.
Page Title - Times Have Changed
Just like the URL the Page Title is vital and it is very definitely an element that influences how well a page will rank. The Page Title is what appears in the tab of the browser. What you need to incorporate in your page title are words you would like your page to be famous for but at the very same time you do not want to use the same sequence of words on multiple pages. It is crucial you avoid duplicate page titles. Google does exclude pages from its index if it feels multiple pages of a site are the same.
H1 Tag - Think Of It As Heading 1
H1 implies to a search engine the main title of the content they are crawling. To the human visitor it's the main heading. It should provide the reader of the page a clear notion of what the content of the page is all about.
Meta Description - Your Advert
This is unquestionably one of the most overlooked elements and yet it's one of the most vital. It is what Google will serve up if it thinks your content is worthy of showing in search results. It must be written with a call to action. If you don't write a Meta Description Google will choose for you what it will show and this is generally not advisable.
Image File Names And Attributes
Search engines cannot translate what an image is about, they only know there is an image in place. The file name you give to an image helps a search engine determine what the image is about. In addition to this the search engines check the alt tag and the title tag fields that may be associated with images. These fields give further opportunities to tell a search engine what they should index a page for.
Word Count - Less Is Not More
It's a fine line between having too many words and having too few words. People are often put off by having to read too much , however , they'll leave your page if they can't find enough information. What is clear is that Google does not like pages that are light on words. It's vital to organise the words in a fashion that both keeps the reader engaged and satisfies Google in terms of word count.
Conclusion - Make It Good, Make It Count
In summary, as a web site owner you should regard your site pages like you would products you are placing on display. If your products look unappealing you can not expect prospects to have any interest in them. The same is true for the search engines.
If you would like your website pages to be indexed you have to ensure you feed the search engines with what they are searching for from content. If you want your site pages to be respected by visitors you have got to make sure they can see that you've put some effort into producing quality content.
About the Author:
Mark Byers is the M. D of WD4T. Mark has been involved with the web for more than twenty years and specialises in optimising web sites to increase visitors and convert those visitors into customers. In addition to WD4T and it's clients, he also provides consultancy services to a range of digital agencies. Mark has written many articles on strategy and planning, web site design and optimisation.
0 التعليقات:
Post a Comment