For those of you who don't know who Matt Cutt is, he is one of Google's leading internet spam people. He spends his time making war on spammers, and understands the way Google algorithms work like few other individuals in the world. We were lucky enough to attend one of his lectures. This is his recommendations to web marketing experts and blog writers.

Take some time to Google search these plugins and see which ones are most appropriate for your individual requirements.

When looking at site structure, he suggests not to put your blog page at the root of your domain, and rather to put your blog at "slash dot blog" url. Individuals will link to your root domain but also to your blog page url which will give you a bit more page rank since people will do two links. Also you may want to develop other locations of your website at some point and that is why it is best to place your blog after a slash or in a sub-domain.

As far as blog post writing goes, it actually is best to do some research with the Google keyword device and get a whole lot of synonyms prepared to put into your article. Having a precise idea of exactly what individuals are looking for will allow you to reach even more readers, and so will add value to your blog. Don't keyword stuff however use synonyms naturally. For instance, if you are talking about the popular web browser called Firefox, refer to it at least once on your upload as "Mozilla", due to the fact that a lot of individuals call it that way. If you are writing a blog on make-up, use various words to state the exact same things, for example in your post url you could use the title "Altering cosmetics in summer" and in your primary heading you can use "Summertime make-up changes".

Use keywords as classifications. This is unbelievably useful and absolutely white hat. You can even go as far as having some groups that are never noticeable. For example a category called "how to" or "pointers". Obviously it is not the case to have classification names with popular actresses if you have a blog site on i-phones, so don't be tempted to get spammy as this will not help you reach your readers.|You can even go as far as having some categories that are never visible. Of course it is not the case to have classification names with popular actresses if you have a blog on i-phones, so don't be tempted to get spammy as this will not help you reach your readers.

As far as images go, don't forget to use ALT tags. They are valuable to provide your website accessibility to the visually impaired however are also wonderful for search engine optimization purposes. A lot of individuals do "image" searches on Google or "video" searches. These images and videos come up because of their ALT tags, so don't squander this chance. Make your ALT tag maximum five to seven words long, Google begins mistrusting it if it's too long. Be specific, eg. "Seo Cape Town" and not something sales oriented like "Come and see the very best Seo Co in Cape Town!"

Matt informed us that Google is not interested on which suffix it discovers at the end of a url, whether it be Php, Html, Cfp, Asp. Google is not biased towards Apache versus Microsoft Ios. When you make use of hash marks in your url name, Google truncates the url at the hash mark, so it will read as the same url, all the urls that are identical up to the hash mark. For dynamic urls (the ones including question marks), Google treats them just like fixed pages. The essential thing is not to set a lot of criteria since Google usually tends not to crawl those.

Search engines like to crawl tree shaped website structures that are neatly arranged with annual archives, groups, subcategories etc. Wordpress blog sites are really crawlable, that is why many internet online marketers utilize them.